Getting your ad at the top of search results through AdWords as well as through serps (SEO), actually means your ad will be placed above your search results. It also very much boosts your brand as people see you as more of an authority, as can have 2 (or more) places in the top 10 search results. Many studies have shown that paid search compliments good seo. We have also found that paid search helps organic rankings by improving site engagement and other metrics that contribute to good search rankings.We can also help you get to the top in the Google my business section too.
Google paid search advertising is Google's entire raison d'etre. That's why the ads are right at the top, above the search results. Google has recently made some changes where in some industries it will include 4 paid advertisements at the top of the page above the search results. This means that the top SEO ranking is not even above the fold. The bottom line is that this is how Google makes money, so they are only going to encourage paid advertising.
Apart from this, there are also different types of intent and interest for people when they search. Sometimes for informational purposes, organic rankings can be clicked on more. However for high intent, high converting buyer keywords, AdWords ads steal most of the clicks. And that’s exactly how Google wants it, they can charge more for each click, they are a business after all!