What Is AdWords? What’s AdSense? What’s Analytics?
Google's products and services can sometimes be confusing, but there are really only 3 main platforms:
AdWords - is the program Google offers to allow businesses or individuals to advertise with them. There are several ways in which you can advertise, see below in the section on different AdWords platforms.
Analytics - Is the free program Google has to analyse what people are doing on a website. How long to they stay, are they viewing more than 1 page, how have they interacted with your site? These are some of the answers analytics can provide. It can also be linked up to AdWords, YouTube accounts, webmaster / search console accounts to provide extra functionality. For example remarketing lists can also be created within Analytics. Conversion statistics and Goals can also be created. We have found it to be a necessary and very useful tools for improving site engagement and ultimately customers’ profits!