These are the main platforms within AdWords. This is a fast changing industry, and so sometimes the platforms names are changed, also different products and services are created.
- Search (often called Paid Search)
- Display (GDN - Google Display Network)
- Sponsored Promotions
- Mobile Apps
- Remarking Lists & Services
Search - Advertise using Google search engine for keywords in various countries, or postcodes (zip codes), or within a radius.
Display - Advertise on websites that are using AdSense. This is 90% of the internet. For example many international / national papers such as the New York Times or the Guardian use the AdSense program. Amazon and Linked in have their own paid traffic platforms, but also sell Google surplus inventory using the AdSense program.
Video - As Google owns YouTube, your ads can be placed within YouTube videos or on YouTube's website. Some other websites also allow video's to be placed as well.
Shopping - Ads can be shown to consumers who use Google shopping, and also in eCommerce type shopping ads.
Mobile - There are specialist type of Ads to use on mobile, as well as the ability to advertise within mobile apps within Google play store.
The industry is moving at a fast pace, and different methods of advertising, different types of ads and different platforms are often being added to Google's portfolio.
As AdWords agency specialists we make sure we keep up to date with all the changes.